Every journey begins with a single step
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SUSTAIN COACHING PROGRAMME
The Sustain programme is a more affordable and flexible option for those who would like the help of a trainer. Every one can benefit from the general nutrition and programming guidance but it is particularly useful for for individuals who are overweight or obese and feel stuck in their relationship with food.
1-1 PERSONAL TRAINING
If you want to reach your goals faster, then personal training is for you.
This tailored approach offers an in-depth analysis of your current lifestyle and fitness and will get on the right track to hitting your personal targets.
Hi, I’m Oli McCann — founder of the Sustain programme and a passionate advocate for long-term, sustainable health and fitness.
I was born in 1992 in the small town of Builth Wells, Mid Wales. From a young age, sport and exercise played a huge role in my life — whether I was on the rugby pitch or out on the local golf course, I was always in motion. I knew early on that my future would be in the fitness industry.
After earning a 2:1 degree in Applied Sport & Exercise Studies from the University of Gloucestershire, I completed my Level 3 Personal Training Certificate and a Sports Massage qualification. In 2013, I began my career with Nuffield Health in Crawley, where I quickly rose to become one of the company’s top trainers in the UK. Over three years, I helped hundreds of clients transform their fitness, health, and mindset.
But I wanted to do more — to build a brand that reflected my own approach to health: real, long-term, and holistic. That’s when I launched my personal coaching business, @olimccann, where I’ve spent the past 10+ years working with individuals, celebrities, and corporate teams to help them take control of their wellbeing.
My philosophy is simple: fitness isn’t about quick fixes or unsustainable routines. It’s about building lasting habits that strengthen both your body and your mind. Through my Sustain programme, I specialise in working with people who feel stuck, especially those struggling with weight and motivation. My bespoke 1-to-1 coaching provides the structure, support, and accountability needed to create meaningful, lifelong change.
If you’re ready to explore your potential, have fun along the way, and commit to a healthier, happier lifestyle — I’d love to help guide you.